Back to resultsTargeted Video Messaging About Emergency Contraception
Primary Purpose
Contraception
Status
Completed
Phase
Not Applicable
Locations
United States
Study Type
Interventional
Intervention
Emergency contraception website
Emergency contraception video
Sponsored by
About this trial
This is an interventional other trial for Contraception
Eligibility Criteria
Inclusion Criteria:
- Women
- 18 to 29 years old
- Living or seeking care in or around Boston, MA
- Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
- English fluency
- Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
- Endorse using social media at least once a week
Exclusion Criteria:
- PPLM staff
- Currently or ever employed in the reproductive health field
- Currently using long-acting reversible contraception (LARC)
- History of permanent sterilization (by participant or sexual partner)
- Previous participation in the study
Sites / Locations
- PPLM
Arms of the Study
Arm 1
Arm 2
Arm Type
Other
Other
Arm Label
Website about emergency contraception
Video about emergency contraception
Arm Description
Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
Outcomes
Primary Outcome Measures
Emergency contraception knowledge (binary)
This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it
Secondary Outcome Measures
Copper IUD as emergency contraception knowledge
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the copper IUD as emergency contraception, when to use it, and how to access it.
Levonorgestrel pill as emergency contraception knowledge
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the levonorgestrel pill as emergency contraception, when to use it, and how to access it.
Ulipristal pill as emergency contraception knowledge
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the ulipristal pill as emergency contraception, when to use it, and how to access it.
Emergency contraception knowledge (continuous)
This outcome reflects the participant's overall knowledge of emergency contraception after the website or video intervention, as measured by the proportion of questions they get correct on the survey
Change in emergency contraception knowledge pre- and post-intervention
This outcome reflects the participant's change in knowledge of emergency contraception before and after the website or video intervention, as measured by the proportion of questions they get correct on the survey.
Likelihood of using emergency contraception pre- and post-intervention
This outcome reflects the participant's likelihood of using emergency contraception both before and after the intervention, as measured on a 6 point likert scale (I would definitely use it, Very likely, Somewhat likely, Somewhat unlikely, Very unlikely, I definitely would NOT use it)
Full Information
NCT ID
NCT03774368
First Posted
December 11, 2018
Last Updated
July 15, 2019
Sponsor
Planned Parenthood League of Massachusetts
1. Study Identification
Unique Protocol Identification Number
NCT03774368
Brief Title
Targeted Video Messaging About Emergency Contraception
Official Title
Targeted Video Messaging About Emergency Contraception Via a Social Media Platform
Study Type
Interventional
2. Study Status
Record Verification Date
July 2019
Overall Recruitment Status
Completed
Study Start Date
January 15, 2019 (Actual)
Primary Completion Date
June 7, 2019 (Actual)
Study Completion Date
June 7, 2019 (Actual)
3. Sponsor/Collaborators
Responsible Party, by Official Title
Sponsor
Name of the Sponsor
Planned Parenthood League of Massachusetts
4. Oversight
Studies a U.S. FDA-regulated Drug Product
No
Studies a U.S. FDA-regulated Device Product
No
Data Monitoring Committee
No
5. Study Description
Brief Summary
This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).
Detailed Description
This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.
6. Conditions and Keywords
Primary Disease or Condition Being Studied in the Trial, or the Focus of the Study
Contraception
7. Study Design
Primary Purpose
Other
Study Phase
Not Applicable
Interventional Study Model
Parallel Assignment
Masking
None (Open Label)
Allocation
Randomized
Enrollment
150 (Actual)
8. Arms, Groups, and Interventions
Arm Title
Website about emergency contraception
Arm Type
Other
Arm Description
Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
Arm Title
Video about emergency contraception
Arm Type
Other
Arm Description
Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
Intervention Type
Other
Intervention Name(s)
Emergency contraception website
Intervention Description
Existing website with factual information about emergency contraception
Intervention Type
Other
Intervention Name(s)
Emergency contraception video
Intervention Description
Existing video with factual information about emergency contraception
Primary Outcome Measure Information:
Title
Emergency contraception knowledge (binary)
Description
This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it
Time Frame
Immediately after intervention
Secondary Outcome Measure Information:
Title
Copper IUD as emergency contraception knowledge
Description
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the copper IUD as emergency contraception, when to use it, and how to access it.
Time Frame
Immediately after intervention
Title
Levonorgestrel pill as emergency contraception knowledge
Description
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the levonorgestrel pill as emergency contraception, when to use it, and how to access it.
Time Frame
Immediately after intervention
Title
Ulipristal pill as emergency contraception knowledge
Description
This outcome is a binary outcomes that reflects a participant's ability to correctly identify the ulipristal pill as emergency contraception, when to use it, and how to access it.
Time Frame
Immediately after intervention
Title
Emergency contraception knowledge (continuous)
Description
This outcome reflects the participant's overall knowledge of emergency contraception after the website or video intervention, as measured by the proportion of questions they get correct on the survey
Time Frame
Immediately after intervention
Title
Change in emergency contraception knowledge pre- and post-intervention
Description
This outcome reflects the participant's change in knowledge of emergency contraception before and after the website or video intervention, as measured by the proportion of questions they get correct on the survey.
Time Frame
Immediately before and immediately after intervention
Title
Likelihood of using emergency contraception pre- and post-intervention
Description
This outcome reflects the participant's likelihood of using emergency contraception both before and after the intervention, as measured on a 6 point likert scale (I would definitely use it, Very likely, Somewhat likely, Somewhat unlikely, Very unlikely, I definitely would NOT use it)
Time Frame
Immediately before and immediately after intervention
10. Eligibility
Sex
Female
Minimum Age & Unit of Time
18 Years
Maximum Age & Unit of Time
29 Years
Accepts Healthy Volunteers
Accepts Healthy Volunteers
Eligibility Criteria
Inclusion Criteria:
Women
18 to 29 years old
Living or seeking care in or around Boston, MA
Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
English fluency
Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
Endorse using social media at least once a week
Exclusion Criteria:
PPLM staff
Currently or ever employed in the reproductive health field
Currently using long-acting reversible contraception (LARC)
History of permanent sterilization (by participant or sexual partner)
Previous participation in the study
Overall Study Officials:
First Name & Middle Initial & Last Name & Degree
Principal Investigator, MD
Organizational Affiliation
Planned Parenthood League of Massachusetts
Official's Role
Principal Investigator
Facility Information:
Facility Name
PPLM
City
Boston
State/Province
Massachusetts
ZIP/Postal Code
02215
Country
United States
12. IPD Sharing Statement
Plan to Share IPD
No
Learn more about this trial
Targeted Video Messaging About Emergency Contraception
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