Exploring Changes in COVID-19 Vaccination Intentions by Prompting Altruistic Motives Using a Video Intervention
Vaccine Refusal
About this trial
This is an interventional prevention trial for Vaccine Refusal focused on measuring Vaccine Hesitancy, Vaccine Decision Making, COVID-19
Eligibility Criteria
Inclusion Criteria:
- Residing within Canada and aged between 20 and 39 years.
Exclusion Criteria:
- Having received at least one dose of a COVID-19 vaccine
Sites / Locations
- Lady Davis Insitutute for Medical Research
Arms of the Study
Arm 1
Arm 2
Experimental
Active Comparator
Altruism Video Intervention
Informational Text Intervention
Participants will watch a 3-minute video about COVID-19 vaccination that elicits altruistic motives. The role of this arm is to test whether altruistic themes are an effective way to promote COVID-19 vaccination amongst young people and whether a video format is preferable for this group.
Participants will read a brief informational text including information drawn from the Public Health Agency of Canada website (https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/prevention-risks.html#self). The purpose of this arm is to provide an active comparator with information about COVID-19 preventative health behaviors that has been strongly recommended to the public since the beginning of the pandemic. By doing this, we will assess if the video intervention changes vaccination intentions more than a presentation of general, well-known COVID-19 related information.