Testing Content Delivery Models for MomConnect (MQR)
Immunization Coverage, Breastfeeding, Hematological Diseases
About this trial
This is an interventional health services research trial for Immunization Coverage
Eligibility Criteria
Inclusion Criteria:
- Pregnant women signing up for MomConnect when being between 16-30 weeks pregnant
Exclusion Criteria:
- All others
Sites / Locations
- PraekeltRecruiting
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm 4
Arm 5
Experimental
Experimental
Experimental
Experimental
Experimental
Appointment Reminder Model
Relevant Content Model (WhatsApp)
Relevant Content Model (SMS)
Browsable Content Model
Relevant Content + Browsable Content Model
This is the current MomConnect WhatsApp model (control). Mothers receive weekly conversation starter messages reminding them about their upcoming clinic appointments, providing more comprehensive and relevant maternal health information only after mothers respond to the appointment reminder.
Mothers receive weekly conversation starter messages on WhatsApp, which carry both clinic appointment reminders along with some maternal and infant health information relevant to their pregnancy/postpartum stage. In addition, a list of "frequently asked questions" (FAQs) relevant to the week of pregnancy the mother is in are provided so that mothers can engage further with maternal health information topics relevant to them.
Mothers receive twice weekly conversation starter messages of 160 characters each per SMS, which carry both clinic appointment reminders as well as maternal and infant health information, relevant to their stage of pregnancy or the age of their baby. Mothers can access the list of frequently asked questions relevant to their week of pregnancy via USSD.
Mothers receive weekly conversation starter messages, which carry clinic appointment reminders and maternal health information, as well as the option to browse a menu of relevant maternal and infant health information that mothers can explore themselves over WhatsApp.
This is a combination of the Relevant Content and Browsable Content Models on WhatsApp (RCM+BCM), including appointment reminders, clinical information, a browsable menu and prompts to relevant stage-based topics. Mothers receive weekly conversation starter messages.