Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages
COVID-19
About this trial
This is an interventional other trial for COVID-19
Eligibility Criteria
Inclusion Criteria: Adult Canadian residents Target quotas for province of residence, age, gender, and ethnicity were set to obtain a demographically representative sample based on the 2016 census data Exclusion Criteria: Province of residence, age, gender, and ethnicity once quotas are filled
Sites / Locations
- Lucid Marketplace
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm 4
Arm 5
Arm 6
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Control - Info only
Deontological
Empathy
Identifiable victim
Goal proximity
Reciprocity
Participants read a flyer containing the following message: The virus spreads mainly between people who are in close contact with one another. You can help prevent the spread of COVID-19. We can all do our part: Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. These actions prevent the spread of COVID-19.
Participants read a flyer containing the following message: The virus spreads mainly between people who are in close contact with one another. You can help prevent the spread of COVID-19. We can all do our part: Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. We all need to do this, however difficult, because it is the right thing to do: it is our duty and responsibility to protect our families, friends, and fellow citizens.
Participants read a flyer containing the following message: The sick, elderly, and immunocompromised need our help. We all have a choice. If we don't take the right actions, we risk the lives of others. But we can protect those most likely to be harmed. We can protect those who are vulnerable by taking simple steps: Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. Take action to protect those who are vulnerable!
Participants read a flyer containing the following message: A few weeks ago, Sam was a healthy 26-year-old with no medical complications. The he suddenly came down with a bad cough and a feeling like he could not breath. He tested positive for COVID-19, and is now hospitalized, receiving oxygen from a ventilator, and fighting for his life. This could be any of us. Reduce the risk to yourself and other: Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. If we take these actions, we can prevent more people from suffering the way Sam has.
Participants read a flyer containing the following message: The recent development of safe and effective vaccines gives us great hope. We see the light at the end of the tunnel, but we are not quite there yet. Until a large proportion of the population is immunized, we must remain vigilant and double our efforts to prevent the spread of COVID-19. Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. These actions prevent the spread of COVID-19.
Participants read a flyer containing the following message: Doctors, nurses, and other healthcare workers are working around the clock, often risking their lives to care for patients with the coronavirus. Working long hours in highly infectious environments, many of them are falling ill. As our healthcare workers put their lives on the line, we can do our part: Avoid social gatherings. Wear a mask when you go out. Stay at least six feet away from people outside your household. Wash your hands often with soap and water. Our brave healthcare workers have sacrificed to help others. We should take action too.