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Adolescent Depression: Video Ads on Instagram

Primary Purpose

Depression, Stigmatization

Status
Recruiting
Phase
Not Applicable
Locations
United States
Study Type
Interventional
Intervention
Depression
Depression, adjusted
Control
Sponsored by
Yale University
About
Eligibility
Locations
Arms
Outcomes
Full info

About this trial

This is an interventional prevention trial for Depression

Eligibility Criteria

14 Years - 18 Years (Child, Adult)All SexesAccepts Healthy Volunteers

Inclusion Criteria: English-speaking Living in the US Ages 14 - 18 Exclusion Criteria: None

Sites / Locations

  • Yale Child CenterRecruiting
  • Yale Child Study Center

Arms of the Study

Arm 1

Arm 2

Arm 3

Arm Type

Active Comparator

Active Comparator

Active Comparator

Arm Label

Depression

Depression, adjusted

Control

Arm Description

Adolescent depression

Adolescent depression, impacted by racism

Control condition

Outcomes

Primary Outcome Measures

Engagement composite
A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Secondary Outcome Measures

Clicks on designated link
The number of clicks on a designated link at the end of the video ad. Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Full Information

First Posted
February 15, 2023
Last Updated
June 8, 2023
Sponsor
Yale University
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1. Study Identification

Unique Protocol Identification Number
NCT05755165
Brief Title
Adolescent Depression: Video Ads on Instagram
Official Title
Reducing Depression-related Stigma and Increasing Help-seeking Intentions: a Randomized Trial of Video Ads on Instagram
Study Type
Interventional

2. Study Status

Record Verification Date
June 2023
Overall Recruitment Status
Recruiting
Study Start Date
November 1, 2023 (Anticipated)
Primary Completion Date
September 1, 2024 (Anticipated)
Study Completion Date
September 1, 2024 (Anticipated)

3. Sponsor/Collaborators

Responsible Party, by Official Title
Sponsor
Name of the Sponsor
Yale University

4. Oversight

Studies a U.S. FDA-regulated Drug Product
No
Studies a U.S. FDA-regulated Device Product
No
Data Monitoring Committee
Yes

5. Study Description

Brief Summary
The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: Reduce stigma and self-stigma related to depression, and Increase treatment-seeking intentions.
Detailed Description
Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: Primary outcome: engagement (a composite of likes, shares, comments, and views) Secondary outcome: clicks on a designated link at the end of the video ad.

6. Conditions and Keywords

Primary Disease or Condition Being Studied in the Trial, or the Focus of the Study
Depression, Stigmatization

7. Study Design

Primary Purpose
Prevention
Study Phase
Not Applicable
Interventional Study Model
Parallel Assignment
Masking
Investigator
Allocation
Randomized
Enrollment
10000 (Anticipated)

8. Arms, Groups, and Interventions

Arm Title
Depression
Arm Type
Active Comparator
Arm Description
Adolescent depression
Arm Title
Depression, adjusted
Arm Type
Active Comparator
Arm Description
Adolescent depression, impacted by racism
Arm Title
Control
Arm Type
Active Comparator
Arm Description
Control condition
Intervention Type
Behavioral
Intervention Name(s)
Depression
Intervention Description
~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery
Intervention Type
Behavioral
Intervention Name(s)
Depression, adjusted
Intervention Description
~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
Intervention Type
Behavioral
Intervention Name(s)
Control
Intervention Description
~90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.
Primary Outcome Measure Information:
Title
Engagement composite
Description
A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
Time Frame
Day 1: within 10 minutes of viewing the ad
Secondary Outcome Measure Information:
Title
Clicks on designated link
Description
The number of clicks on a designated link at the end of the video ad. Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
Time Frame
Day 1: within 10 minutes of viewing the ad

10. Eligibility

Sex
All
Minimum Age & Unit of Time
14 Years
Maximum Age & Unit of Time
18 Years
Accepts Healthy Volunteers
Accepts Healthy Volunteers
Eligibility Criteria
Inclusion Criteria: English-speaking Living in the US Ages 14 - 18 Exclusion Criteria: None
Central Contact Person:
First Name & Middle Initial & Last Name or Official Title & Degree
Andres Martin, MD, MPH
Phone
2034942355
Email
andres.martin@yale.edu
Facility Information:
Facility Name
Yale Child Center
City
New Haven
State/Province
Connecticut
ZIP/Postal Code
06510
Country
United States
Individual Site Status
Recruiting
Facility Contact:
First Name & Middle Initial & Last Name & Degree
Andres Martin, MD
Phone
203-494-2355
Email
andres.martin@yale.edu
First Name & Middle Initial & Last Name & Degree
Andres Martin, MD
Facility Name
Yale Child Study Center
City
New Haven
State/Province
Connecticut
ZIP/Postal Code
06510
Country
United States
Individual Site Status
Not yet recruiting
Facility Contact:
First Name & Middle Initial & Last Name & Degree
Andres Martin, MD, MPH
Phone
203-494-2355
Email
andres.martin@yale.edu

12. IPD Sharing Statement

Plan to Share IPD
No
Citations:
PubMed Identifier
35066880
Citation
Martin A, Calhoun A, Paez J, Amsalem D. Destigmatizing perceptions about Black adolescent depression: randomized controlled trial of brief social contact-based video interventions. J Child Psychol Psychiatry. 2022 Nov;63(11):1270-1278. doi: 10.1111/jcpp.13570. Epub 2022 Jan 23.
Results Reference
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PubMed Identifier
33821507
Citation
Amsalem D, Martin A. Reducing depression-related stigma and increasing treatment seeking among adolescents: randomized controlled trial of a brief video intervention. J Child Psychol Psychiatry. 2022 Feb;63(2):210-217. doi: 10.1111/jcpp.13427. Epub 2021 Apr 6.
Results Reference
background
PubMed Identifier
35212749
Citation
Amsalem D, Halloran J, Penque B, Celentano J, Martin A. Effect of a Brief Social Contact Video on Transphobia and Depression-Related Stigma Among Adolescents: A Randomized Clinical Trial. JAMA Netw Open. 2022 Feb 1;5(2):e220376. doi: 10.1001/jamanetworkopen.2022.0376.
Results Reference
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Adolescent Depression: Video Ads on Instagram

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