Exploring the Effect of Video Interventions on Intentions for Continued COVID-19 Vaccination
Vaccine Refusal, COVID-19
About this trial
This is an interventional prevention trial for Vaccine Refusal focused on measuring Vaccine Hesitancy, Vaccine Decision Making
Eligibility Criteria
Inclusion Criteria: Residing within Canada Aged between 18 and 39. Exclusion Criteria: -
Sites / Locations
Arms of the Study
Arm 1
Arm 2
Arm 3
Active Comparator
Experimental
Experimental
Informational Video
Informational + Altruistic Video
Informational + Altruistic + Individualistic Video
Participants will watch a 1-minute video detailing the impact vaccination has had on the COVID-19 pandemic, where accurate information on vaccination can be found, and the convenience of vaccination.
Participants will first watch the 1-minute informational video before watching an additional 40-second video eliciting altruistic motivations for vaccination. The purpose of this arm is to test whether altruistic messages are efficacious to increase vaccine intentions beyond providing only vaccine information.
Participants will watch the 1-minute informational video, the 40-second altruistic video, and an additional 40-second video eliciting individualistic motivations for vaccination. This arm will be used to test if combined altruistic and individualistic messages provide a greater effect than providing only vaccine information.