Using Text Messages to Boost COVID-19 Vaccine Booking Rate
Vaccination Hesitancy, COVID-19
About this trial
This is an interventional prevention trial for Vaccination Hesitancy
Eligibility Criteria
Inclusion Criteria: (i) satisfying the age criteria as defined above; (ii) recorded in the National Immunisation Management System (NIMS); (iii) with a valid mobile phone number; (iv) who had not already received or been invited for the COVID-19 vaccine via NIMS at the time of the study. Exclusion Criteria: Participants with invalid phone numbers
Sites / Locations
- NHS England
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm 4
Arm 5
Arm 6
Arm 7
Arm 8
Active Comparator
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Control
Simple
Reserved
Top of queue
Join the millions
Convenience
Protection against virus
Protect you and those close to you
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119."
Received the text message "You can now book your free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119."
Received the text message "Your free NHS Covid-19 vaccine is waiting for you. Please book yours now at [LINK] or by calling 119."
Received the text message "You've reached the top of the queue and are a priority for getting a free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119."
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Join the millions who have already had theirs. Please book yours now at [LINK] or by calling 119."
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Choose a time and place that suits you. Please book yours now at [LINK] or by calling 119."
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting vaccinated is the best protection against coronavirus. Please book yours now at [LINK] or by calling 119."
Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting the vaccine is the best way to protect yourself and those close to you against coronavirus. Please book yours now at [LINK] or by calling 119."