Businesses That Care - Zacatecas
Alcohol Drinking

About this trial
This is an interventional prevention trial for Alcohol Drinking focused on measuring Underage Drinking
Eligibility Criteria
Inclusion Criteria for Parent Participants:
- Must be 18 years or older who are actively working at one of the four BTC participating companies in Zacatecas, Mexico.
- Must be residents of the Cities of Zacatecas or Guadalupe, in the state of Zacatecas, Mexico.
- Workers who are illiterate or otherwise literary challenged are included.
- Must have at least one child (biological, step or adopted) between the ages of 8 and 16 years of age.
Exclusion Criteria for Parent Participants:
- Doesn't speak Spanish.
Inclusion Criteria for Children Participants:
- Must be a child (biological, step or adopted) of a BTC employee who participated in the study.
- Must be between the age of 11 to 16 years.
Exclusion Criteria for Children Participants:
- Doesn't speak Spanish.
Sites / Locations
- Business That Care Participating Companies
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm 4
Experimental
Experimental
Experimental
Experimental
Focus Group
Social Development Strategy (SDS) Group
Brief Intervention Motivational Interviewing (BIMI) Group
Business that Care (BTC) Coalition Group
The Focus Group consists of the participating parents who are BTC employees with child/children in the range of 8 to 16 years old. The Focus Group will receive a total of 6 weekly sessions of the TBD Intervention.
All participating BTC workers will be receiving SDS intervention for a minimum of 1 session.
Participating 11 to 16 year old children of BTC employees will be receiving the BIMI intervention.
Participating BTC employees who are selected by the respective directors of the participating companies to be part of the BTC Coalition will receive a total of 8 BTC training sessions in the space of 6 months.