Impact Evaluation of a Social Franchise Model for Improving Infant and Young Child Feeding and Child Nutrition in Vietnam
Child Nutrition, Stunting, Exclusive Breastfeeding
About this trial
This is an interventional prevention trial for Child Nutrition focused on measuring Child nutrition, Stunting, Exclusive breastfeeding, Complementary feeding, Social franchise, Mass media, Counseling, Facility-based
Eligibility Criteria
Inclusion Criteria:
- Children 0-60 months of age
Exclusion Criteria:
- None
Sites / Locations
- Alive & Thrive & International Food Policy Research Institute
Arms of the Study
Arm 1
Arm 2
Active Comparator
Experimental
Comparison area, only standard government services
A&T Franchise
This intervention arm will receive the standard government services offered at CHCs all over Vietnam. In addition, participants in this arm will be exposed to the nationwide mass media campaign.
In this arm, the 20 CHCs will offer Alive & Thrive branded franchise services with enhanced quality of IYCF counseling through interpersonal contact between health workers at the commune level and clients who use the commune health services. In addition, the clients could also be exposed to the mass media campaign.