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Mixed Presentation on Social Media

Primary Purpose

Tobacco Use, Tobacco Dependence

Status
Completed
Phase
Not Applicable
Locations
United States
Study Type
Interventional
Intervention
Mixed-Presentation of Content
Sponsored by
University of Pennsylvania
About
Eligibility
Locations
Arms
Outcomes
Full info

About this trial

This is an interventional basic science trial for Tobacco Use focused on measuring Modified Risk Tobacco Products, Information Recall, Tobacco, Tobacco Use, Social Media

Eligibility Criteria

18 Years - undefined (Adult, Older Adult)All SexesAccepts Healthy Volunteers

Inclusion Criteria:

  • Must be a current or former smoker

Exclusion Criteria:

-

Sites / Locations

  • Annenberg School for Communication

Arms of the Study

Arm 1

Arm 2

Arm 3

Arm 4

Arm Type

Experimental

Experimental

Experimental

Experimental

Arm Label

High-Mixed Presentation / Current Smoker

Low-Mixed Presentation / Current Smoker

High-Mixed Presentation / Former Smoker

Low-Mixed Presentation / Former Smoker

Arm Description

Current smokers receive a social media feed with a high-mixed presentation of content.

Current smokers receive a social media feed with a low-mixed presentation of content.

Former smokers receive a social media feed with a high-mixed presentation of content.

Former smokers receive a social media feed with a low-mixed presentation of content.

Outcomes

Primary Outcome Measures

Recall of precise information
Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.
Recall of general information
Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.
Recall of source category
Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.
Recall of precise source
Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.

Secondary Outcome Measures

Attention paid during use of the site (self-report)
A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.
Attention paid during use of the site (behavioral)
Time spent consuming relevant posts on the social media site between conditions.
Attitude towards smoking cessation
Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.
Attitude towards novel tobacco products
Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.
Belief of heated tobacco safety
Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.

Full Information

First Posted
October 1, 2021
Last Updated
October 25, 2022
Sponsor
University of Pennsylvania
Collaborators
Food and Drug Administration (FDA)
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1. Study Identification

Unique Protocol Identification Number
NCT05066126
Brief Title
Mixed Presentation on Social Media
Official Title
Mixed Presentation of Content on Social Media and Its Relevant Impacts on Recall of Tobacco Related Information
Study Type
Interventional

2. Study Status

Record Verification Date
October 2022
Overall Recruitment Status
Completed
Study Start Date
November 15, 2021 (Actual)
Primary Completion Date
February 18, 2022 (Actual)
Study Completion Date
August 10, 2022 (Actual)

3. Sponsor/Collaborators

Responsible Party, by Official Title
Sponsor
Name of the Sponsor
University of Pennsylvania
Collaborators
Food and Drug Administration (FDA)

4. Oversight

Studies a U.S. FDA-regulated Drug Product
No
Studies a U.S. FDA-regulated Device Product
No
Product Manufactured in and Exported from the U.S.
No
Data Monitoring Committee
No

5. Study Description

Brief Summary
This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

6. Conditions and Keywords

Primary Disease or Condition Being Studied in the Trial, or the Focus of the Study
Tobacco Use, Tobacco Dependence
Keywords
Modified Risk Tobacco Products, Information Recall, Tobacco, Tobacco Use, Social Media

7. Study Design

Primary Purpose
Basic Science
Study Phase
Not Applicable
Interventional Study Model
Parallel Assignment
Model Description
Participants are assigned to one of two between-group conditions: either receiving a high mixed presentation of content in the social media feed (where the topic varies from post to post), or a low mix of presentation of content in the social media feed (where the topic does not vary). Additionally, two further between-subject groups will be created by independently examining effects among current and former smokers.
Masking
Participant
Allocation
Randomized
Enrollment
828 (Actual)

8. Arms, Groups, and Interventions

Arm Title
High-Mixed Presentation / Current Smoker
Arm Type
Experimental
Arm Description
Current smokers receive a social media feed with a high-mixed presentation of content.
Arm Title
Low-Mixed Presentation / Current Smoker
Arm Type
Experimental
Arm Description
Current smokers receive a social media feed with a low-mixed presentation of content.
Arm Title
High-Mixed Presentation / Former Smoker
Arm Type
Experimental
Arm Description
Former smokers receive a social media feed with a high-mixed presentation of content.
Arm Title
Low-Mixed Presentation / Former Smoker
Arm Type
Experimental
Arm Description
Former smokers receive a social media feed with a low-mixed presentation of content.
Intervention Type
Behavioral
Intervention Name(s)
Mixed-Presentation of Content
Intervention Description
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
Primary Outcome Measure Information:
Title
Recall of precise information
Description
Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.
Time Frame
During experiment
Title
Recall of general information
Description
Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.
Time Frame
During experiment
Title
Recall of source category
Description
Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.
Time Frame
During experiment
Title
Recall of precise source
Description
Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.
Time Frame
During experiment
Secondary Outcome Measure Information:
Title
Attention paid during use of the site (self-report)
Description
A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.
Time Frame
During experiment
Title
Attention paid during use of the site (behavioral)
Description
Time spent consuming relevant posts on the social media site between conditions.
Time Frame
During experiment
Title
Attitude towards smoking cessation
Description
Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.
Time Frame
During experiment
Title
Attitude towards novel tobacco products
Description
Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.
Time Frame
During experiment
Title
Belief of heated tobacco safety
Description
Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.
Time Frame
During experiment

10. Eligibility

Sex
All
Minimum Age & Unit of Time
18 Years
Accepts Healthy Volunteers
Accepts Healthy Volunteers
Eligibility Criteria
Inclusion Criteria: Must be a current or former smoker Exclusion Criteria: -
Facility Information:
Facility Name
Annenberg School for Communication
City
Philadelphia
State/Province
Pennsylvania
ZIP/Postal Code
19104
Country
United States

12. IPD Sharing Statement

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Mixed Presentation on Social Media

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