Nationwide Utilization of Danish Government Electronic Letter System for Increasing InFLUenza Vaccine Uptake (NUDGE-FLU)
Influenza, Behavior and Behavior Mechanisms
About this trial
This is an interventional other trial for Influenza focused on measuring Influenza, Vaccination, Nudging, Behavioral Science
Eligibility Criteria
Inclusion Criteria:
- Age >=65 years at January 15, 2023 (eligible for free influenza vaccination in the official Danish vaccination program)
- Access to the official, mandatory Danish electronic mailbox system
Exclusion Criteria:
1) Persons living in nursing homes
Sites / Locations
- Center for Translational Cardiology and Pragmatic Randomized Trials, Department of Cardiology, Copenhagen University Hospital - Herlev and Gentofte
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm 4
Arm 5
Arm 6
Arm 7
Arm 8
Arm 9
Arm 10
No Intervention
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Experimental
Control
Standard Letter
Priming & Hot State Activation - 1 reminder
Depersonalized Letter
Gain-Framing/Context
Loss-Framing/Context
Collective Goal
Active Choice/Implementation Intention Prompt
Cardiovascular Gain Frame
Expert Authority
No letter
This group will receive a standard letter on the benefits of influenza vaccination without behavioral economic enhancement
The standard letter sent out two times instead of once
The standard letter without the recipient's name
Text added to the standard letter employing the specified behavioral economic principle
Text added to the standard letter employing the specified behavioral economic principle
Text added to the standard letter employing the specified behavioral economic principle
Text added to the standard letter employing the specified behavioral economic principle
Text added to the standard letter employing the specified behavioral economic principle
Text added to the standard letter employing the specified behavioral economic principle