The Impact of Theory-based Messaging on Covid-19 Vaccination Intentions
Vaccination, Covid19
About this trial
This is an interventional health services research trial for Vaccination focused on measuring vaccine hesitancy, vaccination uptake, messaging, illness beliefs, treatment beliefs
Eligibility Criteria
Inclusion Criteria:
- Willing and able to give informed consent for participation in the trial
- Aged 18 years or above
- Resident in Scotland
Exclusion Criteria:
- Received at least one COVID-19 vaccination dose
Sites / Locations
- University of Glasgow
Arms of the Study
Arm 1
Arm 2
Experimental
Active Comparator
Theory-based messages
General messages
Theory-based health messages about COVID-19 and COVID-19 vaccination, the necessity of COVID-19 vaccination to oneself and others, and COVID-19 vaccine regulatory approval processes. These messages are based on publicly available information and are hypothesised to increase perceived necessity and reduce concerns about vaccination, and target known barriers to vaccine uptake.
General messages about the COVID-19 virus and the vaccination programme. These messages do not target necessity and concerns, but are anticipated to promote understanding of the pandemic.