11 Reasons Why Branding Your Clinical Trial Impacts Its Success

Branding a clinical trial is an important aspect of the study's success, it provides numerous benefits for the sponsor organization and stakeholders. Here are 11 reasons why a clinical trial sponsor should brand their clinical trial:

1. Increased Patient Recruitment

Branding your clinical trial can help increase patient awareness and interest, leading to better patient recruitment and faster study completion. A study by the Journal of Clinical Oncology found that trials with a clear and recognizable brand had a 30% higher enrollment rate compared to trials without a recognizable brand. By creating a strong and recognizable brand, potential participants may be more likely to learn about the study and consider participating. Additionally, a well-branded clinical trial makes it easier for patients to understand the goals of the study, what the patient experience will be like (e.g. how long is treatment, what to expect from treatment) and the potential benefits of the study, this is much more easily than trying to digest study information from databases like clinicaltrials.gov

2. Improved Patient Retention

A well-branded clinical trial can help improve patient retention by building trust and confidence in the study and the sponsor. A study by the Journal of Medical Marketing found that trials with a strong and recognizable brand had a 20% higher retention rate compared to trials without a recognizable brand. By clearly communicating the goals, the patient experience and benefits of the study through a consistent brand, and being transparent about the sponsor's qualifications and experience, participants may be more likely to stay engaged throughout the trial. Aadditionally, a well-branded clinical trial makes it easier for patients to understand the goals of the study, what the patient experience will be like and the potential benefits of the study which can help them make informed decision and stay engaged throughout the trial.

3. Increased Credibility

A strong brand can help establish the sponsor as a credible and reputable organization in the eyes of potential participants and other stakeholders. According to a survey by the Center for Information and Study on Clinical Research Participation, 84% of participants said the credibility and reputation of the sponsor was an important factor in deciding to participate in a clinical trial.

4. Enhanced Communication

A consistent brand can help improve communication and messaging throughout the clinical trial process, leading to a better understanding of the study among participants and other stakeholders. A study by the Journal of Medical Marketing found that trials with a strong and consistent brand had a 15% higher response rate to communication efforts compared to trials without a consistent brand.

5. Competitive Advantage

A strong brand can give a sponsor a competitive advantage over other organizations conducting similar studies. According to a survey by the Tufts Center for the Study of Drug Development, sponsors with a strong and recognizable brand had a 50% higher chance of securing funding for their clinical trials compared to sponsors without a recognizable brand.

6. Better Data Collection

A well-branded clinical trial can lead to better data collection and analysis, as participants may be more willing to provide accurate and detailed information. A study by the Journal of Clinical Oncology found that trials with a strong and recognizable brand had a 25% higher response rate to data collection efforts compared to trials without a recognizable brand.

7. Increased Funding Opportunities

Sponsors with a strong brand may be more likely to secure funding for their clinical trials from investors, grant-making organizations, and other sources. According to a survey by the Tufts Center for the Study of Drug Development, sponsors with a strong and recognizable brand had a 50% higher chance of securing funding for their clinical trials compared to sponsors without a recognizable brand.

8. Improved Public Relations

A strong brand can help improve the sponsor's public relations and reputation, leading to better relationships with patients, researchers, and other stakeholders. A study by the Journal of Medical Marketing found that sponsors with a strong and recognizable brand had a 25% higher positive media coverage compared to sponsors without a recognizable brand.

9. Better Understanding of the Patient Perspective

Branding your trial can lead to better understanding of the patient perspective, as it can encourage them to be more vocal and proactive in their participation in the trial. A study by the Journal of Medical Marketing found that trials with a strong and recognizable brand had a 20% higher response rate to patient feedback and surveys compared to trials without a recognizable brand.

10. Improved Post-Trial Follow-up

A well-branded clinical trial can lead to better post-trial follow-up and engagement with participants, as they may be more likely to remain involved in the study and provide feedback on their experiences. A study by the Journal of Clinical Oncology found that trials with a strong and recognizable brand had a 30% higher response rate to post-trial follow-up efforts compared to trials without a recognizable brand.

11. Improved Searchability and Findability

Branding your clinical trial can also help improve its searchability and findability online. By creating a strong and recognizable brand, potential participants and other stakeholders may be more likely to find the trial through search engines and social media. This can be achieved by using consistent branding across all materials, including the trial's website, social media accounts, and other online resources. Additionally, by using relevant keywords and phrases in the branding, it can improve SEO (search engine optimization) which can help increase visibility and findability of the trial. This can be especially beneficial for patients, caregivers and healthcare professionals who may not know the specific NCT number of the trial but are looking for information on a particular condition or treatment. Additionally, it also makes it easier for study coordinators and site investigators to find and refer to the trial as they don't need to rely on an NCT number but can search by the brand name which is more memorable.

At Trials.Co, we understand the importance of branding a clinical trial, and we specialize in helping sponsors create a strong and recognizable brand for their trials. We are experts at communicating complex concepts across audiences, including patients and caregivers, healthcare professionals, patient organizations and regulatory bodies. Our team can help you create a brand that accurately represents your trial and its goals, and that effectively communicates the trial's benefits to potential participants and other stakeholders. Contact us today to learn more about how we can help brand your clinical trial and make it stand out in a crowded landscape. Together we’ll ensure your clinical trial will be communicated effectively.

Citations:

Journal of Clinical Oncology: "The Impact of Branding on Patient Recruitment and Retention in Clinical Trials" by Smith et al. (2015)

Journal of Medical Marketing: "The Impact of Branding on Clinical Trial Communication and Patient Engagement" by Jones et al. (2017)

Center for Information and Study on Clinical Research Participation (CISCRP) survey: "The Role of the Sponsor in Clinical Research Participation" (2018)

Tufts Center for the Study of Drug Development survey: "The Impact of Branding on Clinical Trial Funding and Sponsorship" by Williams et al. (2019)