Back to resultsEstimating the Short-term Effectiveness of Online Advertisements for Improving Health
Primary Purpose
Anorexia, Obesity, Smoking Cessation
Status
Completed
Phase
Not Applicable
Locations
Israel
Study Type
Interventional
Intervention
Ads display with target websites
Ads display with control websites
Sponsored by
About this trial
This is an interventional supportive care trial for Anorexia
Eligibility Criteria
Inclusion Criteria:
- Use of the Bing ad system with target phrases.
Exclusion Criteria:
- None
Sites / Locations
- Microsoft Research Israel
Arms of the Study
Arm 1
Arm 2
Arm 3
Arm Type
Experimental
Active Comparator
No Intervention
Arm Label
Intervention
Intervention with control websites
Control
Arm Description
People shown ads with referral to target websites.
People shown ads with referral to control websites.
People who make target queries, but are not shown the ads.
Outcomes
Primary Outcome Measures
The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors
Increase or decrease in searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors. This measure of outcome was previously used in E. Yom-Tov, Muennig & El-Sayed (2016).
Secondary Outcome Measures
Clickthrough rates
Clickthrough rates on each ad
Full Information
NCT ID
NCT03439553
First Posted
January 31, 2018
Last Updated
February 13, 2018
Sponsor
Microsoft Research
Collaborators
Schneider Children's Medical Center, Israel, Interdisciplinary Center Herzliya
1. Study Identification
Unique Protocol Identification Number
NCT03439553
Brief Title
Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
Official Title
Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
Study Type
Interventional
2. Study Status
Record Verification Date
February 2018
Overall Recruitment Status
Completed
Study Start Date
April 16, 2015 (Actual)
Primary Completion Date
May 1, 2017 (Actual)
Study Completion Date
July 1, 2017 (Actual)
3. Sponsor/Collaborators
Responsible Party, by Official Title
Sponsor
Name of the Sponsor
Microsoft Research
Collaborators
Schneider Children's Medical Center, Israel, Interdisciplinary Center Herzliya
4. Oversight
Studies a U.S. FDA-regulated Drug Product
No
Studies a U.S. FDA-regulated Device Product
No
Data Monitoring Committee
No
5. Study Description
Brief Summary
Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.
6. Conditions and Keywords
Primary Disease or Condition Being Studied in the Trial, or the Focus of the Study
Anorexia, Obesity, Smoking Cessation
7. Study Design
Primary Purpose
Supportive Care
Study Phase
Not Applicable
Interventional Study Model
Parallel Assignment
Masking
ParticipantInvestigator
Allocation
Randomized
Enrollment
2000000 (Actual)
8. Arms, Groups, and Interventions
Arm Title
Intervention
Arm Type
Experimental
Arm Description
People shown ads with referral to target websites.
Arm Title
Intervention with control websites
Arm Type
Active Comparator
Arm Description
People shown ads with referral to control websites.
Arm Title
Control
Arm Type
No Intervention
Arm Description
People who make target queries, but are not shown the ads.
Intervention Type
Behavioral
Intervention Name(s)
Ads display with target websites
Intervention Description
Ads are shown, but users are referred to control websites.
Intervention Type
Behavioral
Intervention Name(s)
Ads display with control websites
Intervention Description
Ads are shown, but users are referred to control websites.
Primary Outcome Measure Information:
Title
The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors
Description
Increase or decrease in searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors. This measure of outcome was previously used in E. Yom-Tov, Muennig & El-Sayed (2016).
Time Frame
Up to 1 month after the intervention
Secondary Outcome Measure Information:
Title
Clickthrough rates
Description
Clickthrough rates on each ad
Time Frame
During the intervention itself and up to 1 minute after the intervention (advertisement display).
10. Eligibility
Sex
All
Accepts Healthy Volunteers
Accepts Healthy Volunteers
Eligibility Criteria
Inclusion Criteria:
Use of the Bing ad system with target phrases.
Exclusion Criteria:
None
Facility Information:
Facility Name
Microsoft Research Israel
City
Herzliya
ZIP/Postal Code
46875
Country
Israel
12. IPD Sharing Statement
Plan to Share IPD
No
IPD Sharing Plan Description
No IPDs are to be shared with other researchers.
Citations:
PubMed Identifier
29472176
Citation
Yom-Tov E, Brunstein-Klomek A, Mandel O, Hadas A, Fennig S. Inducing Behavioral Change in Seekers of Pro-Anorexia Content Using Internet Advertisements: Randomized Controlled Trial. JMIR Ment Health. 2018 Feb 22;5(1):e6. doi: 10.2196/mental.8212.
Results Reference
derived
Learn more about this trial
Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
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